About me
Marketing, communication and writing-led facilitation for people and organisations.
DIGITAL MARKETING COMMUNICATION WRITING AI
Where strategy meets the page — human thinking first, digital touch.
I help businesses, teams and independent professionals develop clearer ideas, stronger communication and meaningful projects through digital marketing, training and facilitated writing.
Who I am
Millennial. Strategist. Fountain pen devotee.
I live and work in the tension between two worlds: deeply fluent in digital — AI tools, content strategy, social ecosystems — yet firmly rooted in the tactile and analogue. Notebooks, fountain pens, the physical weight of an idea written by hand.
You might think this tension is a contradiction. I do not, this is my method. I use AI as a collaborator, always keeping a human-in-the-loop mindset at every stage of the creative and strategic process.
What I bring
Digital expertise, grounded in a media-literate perspective.
My work spans digital marketing strategy, copywriting, and creative facilitation — but always shaped by a strong foundation in digital media literacy: the ability to read, critique, and produce digital content thoughtfully.
I work with businesses and cultural institutions alike, adapting my approach to each audience without losing my voice. Whether it’s building a content strategy from scratch or guiding a group through a freewriting session, the throughline is always clear: meaningful communication, purposefully made.
What I do
Explore my services
01
Digital Marketing & Communication
Marketing strategy, content development and communication support for organisations that want to communicate their value clearly and consistently.
- Customer stories and case studies
- Digital marketing and content strategy
- Website and landing page content
- SEO and editorial planning
- AI-assisted copywriting
- Social media communication
- Brand messaging and positioning
- Transcreation
02
Creative Facilitation
Interactive sessions that help teams and groups reflect, exchange perspectives and develop shared ideas.
- Team workshops
- Design Thinking sessions
- Communication training
- Strategy and idea-development sessions
- Intercultural workshops
- Group reflection and facilitated conversations
- Creative and collaborative problem-solving
03
Writing Workshops
Writing-based formats for professional development, creativity and meaningful communication.
- Freewriting
- Journaling
- Business journaling
- Writing for clarity and decision-making
- Creativity in the age of AI
- Writing across languages and cultures
- Personal and professional reflection
- Communication and storytelling
Writing as a tool for thinking and collaboration
Writing creates a different kind of space. It allows people to pause, organise their thoughts and contribute before the group discussion begins.
In my workshops, writing is not about producing perfect texts. It is used as a practical method to explore ideas, identify patterns, make decisions and create more balanced conversations within groups.
Depending on the context, I combine individual writing, guided reflection, pair work, facilitated discussion and collaborative activities.
Analog roots, digital fluency.
I navigate between disciplines, tools, and registers — always asking: what does this audience need? What does this moment call for?
Human-in-the-Loop
AI as collaborator, not replacement
I use AI tools with intention and critical awareness — always maintaining editorial judgment and keeping creative decisions in human hands.
Slow thinking
Paper before publish
Ideas get drafted in notebooks before they reach a screen. The analog step — freewriting, journaling, sketching — creates space for clarity that no software can replicate.
Multilingual
Cultural fluency across contexts
Working in Italian, German, and English cultural environments has sharpened my ability to read audiences and adapt tone. Language is never just translation, it’s positioning.
Design Thinking
Process over product
Whether facilitating a team workshop or mapping a content strategy, I apply design thinking principles: empathize, define, ideate, prototype. The deliverable is always secondary to the thinking that shapes it.
Human-in-the-Loop
AI as collaborator, not replacement
I use AI tools with intention and critical awareness — always maintaining editorial judgment and keeping creative decisions in human hands.
Slow thinking
Paper before publish
Ideas get drafted in notebooks before they reach a screen. The analog step — freewriting, journaling, sketching — creates space for clarity that no software can replicate.
Multilingual
Cultural fluency across contexts
Working in Italian, German, and English cultural environments has sharpened my ability to read audiences and adapt tone. Language is never just translation, it’s positioning.
Design Thinking
Process over product
Whether facilitating a team workshop or mapping a content strategy, I apply design thinking principles: empathize, define, ideate, prototype. The deliverable is always secondary to the thinking that shapes it.
Writing Workshops 2026
Previous workshops >
March 2026 – Collage Writing at Paper Republic, 1010 Vienna
June 2026 – Journaling as a Ritual at Paper Republic, 1010 Vienna
July 2026 – Travel Writing at Paper Republic, 1010 Vienna
Current workshops >
January – December 2026 – L’Italia che immaginiamo, sentiamo e conosciamo at Italian Culture Institute, 1030 Vienna – Info & Dates
1x per month – Tra le righe – Info & Dates
Selected collaborations
Who I’ve worked with
I organised workshops formarts for clients in the cultural and creative sector, independent retail, education, and for community-focused organisations — united by a belief that communication can be both strategic and genuinely human.
Start a conversation
Let’s create a format that fits your people and your goals.
Whether you are planning a team workshop, developing your communication or looking for a writing-based group format, we can explore the right approach together.
💌 I work in Italian, German and English.
